austin ranson
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The Water Project | Concept Development

I got to concept this idea with Cesar Sanchez and Martin Cerri. We had no budget, but the client wanted a big impact.

The Challenge:
People in developed countries don’t know that there are 1 billion people that don’t have access to clean drinking water. This causes a lot of different diseases, especially in Africa, one of the most affected parts in the world. The Water Project Foundation helps people to have access to clean drinking water.

The Goal:
The goal was to create awareness about The Water Project Foundation and explain how they change people’s lives in developing nations. We started with different stunts around the Los Angeles area movie theatres and then we created an online campaign in the USA that spread worldwide. The strategy was pretty simple. Make people feel, at least for a little bit, how frustrating it is not to have access to clean drinking water, compared with the enormous effort that other people have to go through.