I was tasked with a complete rebranding of the south-LA staple street festival, "Taste of Soul" ... In the end, the client decided to stick with the sponsor-heavy clusterfuck that they'd used traditionally... but I still like what I made a lot better.
Client: "No budget for photography. No budget for anything."
Me: "That's ok... I'll make something."
Client: "That's cool and all, but we'll stick with what we've got."
C'est la vie.
My Role: Art Director
Leave the Right Kind of Footprint Timberland needed a sort-of rebrand in response to environmental criticism about the leather they use. This was a pitch to sell the new Earthkeepers as well as announce that Timberland had proudly switched to more ethically raised leather.
My Role: Production Designer
My Mind, The Love Story This film was absurd and terrible, but it's pretty and I'm quite proud of that.
My Mind, The Love Story (Teaser)
Bear Coast Coffee - Branding
Portola Coffee Lab - Branding
Wine Country Gift Baskets
My Role: Art Director, Concepting, Illustration
Just Because Wine Country Gift Baskets' business currently looms exponentially higher during major holiday seasons. Their goal was to close the gap between holidays and the rest of the year without eating into holiday sales. We decided to challenge viewers to celebrate those they appreciate all-year long with this video about giving just because.
Appreciation Doesn't Need an Occasion - Wine Country Gift Baskets