The DO:MORE campaign with Degree was far-reaching and vast, but one of the biggest pushes in 2014 was during the FIFA World Cup. Using USMNT captain Clint Dempsey as our poster boy, I designed the microsite and art-directed the overall look and feel for the push toward our trip-to-Brazil-sweepstakes.
The DO:MORE campaign is all about taking your game to the next level - pushing yourself beyond what you thought possible. Clint Dempsey is an icon of this philosophy - he may not be the most quick or nimble player on the field, but his resilient work ethic and "DO:MORE" mentality have made him the captain of the 2014 US Men's National Team.
Microsite Look + Feel
The look and feel for the microsite unites both determination and grit.
Users register to win a trip to Brazil for the World Cup while they create custom "badges" and join the USMNT tifo sponsored by Degree.