austin ranson
ART. DIRECTOR. ETC.
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Dodgers | Art Direction + Design + Writing

My Role: Lead Art Director, Creative Direction

CD/AD: Cenon Advincula
CD/CW: Colin Costello
CW: Stefan Counts

Live. Breathe. Blue.
In 2014, I had the opportunity to be the lead art director for our second season with the LA Dodgers. We created and developed the campaign “LIVE. BREATHE. BLUE.” and “VIVE. RESPIRA. BLUE.” The campaign debuted on the team’s website (www.dodgers.com) and on signage seen at the highly successful, off-season FanFest at Dodger Stadium. It was incorporated in the team’s out-of-home ads, print ads, radio spots, television spots, social media, direct mail, game tickets, and souvenirs and throughout the new Dodger Stadium. The updated brand look and tagline signified the start of what would be another winning season and were integral to all Dodgers marketing communications, in-stadium and all over Los Angeles, in English and Spanish.