austin ranson
ART. DIRECTOR. ETC.
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OUT Magazine + Lexus IS - Art Direction, Print Design

My Role: Lead Art Director, Compositing

Momentum
The thing I enjoyed most about working on the Lexus LGBT account was that I was occasionally able to make a crossover between social justice and marketing. Lexus, which consistently achieves a perfect score on the HRC index for best places to work, asked us to create a special ad for the annual "OUT100" edition of OUT magazine. We used the iconic HRC yellow-and-blue stripes to become the lines in the road - celebrating the historic road that OUT, Lexus and the LGBT community are driving together - at high velocity.