As part of a large-scale rebrand of Scion Motors, Walton Isaacson was tasked to put together a campaign that would involve young entrepreneurs and win back the millennial generation they had lost since Scion's inception. 

We created a web-series that gave actual entrepreneurs the chance to win over entrepreneurial icons who could help push them to the next level of success for their business - all while behind the wheel of a Scion.

Client: Scion
Agency: Walton Isaacson
CD: Manuel Torres
ACD/CW: Eric Flinn

I got to concept this idea with Cesar Sanchez and Martin Cerri. We had no budget, but the client wanted a big impact.

The Challenge:
People in developed countries don’t know that there are 1 billion people that don’t have access to clean drinking water. This causes a lot of different diseases, especially in Africa, one of the most affected parts in the world. The Water Project Foundation helps people to have access to clean drinking water.

The Goal:
The goal was to create awareness about The Water Project Foundation and explain how they change people’s lives in developing nations. We started with different stunts around the Los Angeles area movie theatres and then we created an online campaign in the USA that spread worldwide. The strategy was pretty simple. Make people feel, at least for a little bit, how frustrating it is not to have access to clean drinking water, compared with the enormous effort that other people have to go through.

Lead the concept and executed the ultra low-budget video for the next-gen domain-name registry "donuts inc." 

Password to watch video is "donuts"

Lexus is arriving somewhat late to an established vehicle category that includes a wealth of competitors. The all-new Lexus NX has no brand awareness, and must fight an uphill battle in a crowded entry luxury SUV market space. Since all of the target consumers for this category vehicle are currently driving a competitive model, the challenge here is to not just introduce an all-new vehicle, but to do it loud.

At Walton Isaacson, we connected Lexus’ desire to make a splash with their category-first Lexus NX to a strategic insight about the target consumers: the Black and LGBT segments. Often portrayed as leaders in music, fashion, and entertainment, this consumer is not content with fitting in,but rather, prefers to stand out. Thus, the singular message of “Make Some Noise,” infused with a stylistic interplay of music, the drivers, and the Lexus NX, perfectly encapsulated the truth that Lexus (and the Lexus driver) doesn’t just want to arrive at the party, they want to be seen, and they want to be heard.

Turns out, they were, and what was originally a targeted multicultural spot was picked up, by request of the Lexus Dealer Association, to be featured in the most coveted advertising air space in the United States at the Big Game

The DO:MORE campaign with Degree was far-reaching and vast, but one of the biggest pushes in 2014 was during the FIFA World Cup. Using USMNT captain Clint Dempsey as our poster boy, I designed the microsite and art-directed the overall look and feel for the push toward our trip-to-Brazil-sweepstakes.

The thing I enjoyed most about working on the Lexus LGBT account was that I was occasionally able to make a crossover between social justice and marketing. Lexus, which consistently achieves a perfect score on the HRC index for best places to work, asked us to create a special ad for the annual "OUT100" edition of OUT magazine. We used the iconic HRC yellow-and-blue stripes to become the lines in the road - celebrating the historic road that OUT, Lexus and the LGBT community are driving together - at high velocity.

Client: Lexus
Agency: Walton Isaacson
CW: Stefan Counts
CD: Colin Costello
ACD: Cenon Advincula

In 2014, I had the opportunity to be the lead art director for our second season with the LA Dodgers. We created and developed the campaign “LIVE. BREATHE. BLUE.” and “VIVE. RESPIRA. BLUE.” The campaign debuted on the team’s website (www.dodgers.com) and on signage seen at the highly successful, off-season FanFest at Dodger Stadium. It was incorporated in the team’s out-of-home ads, print ads, radio spots, television spots, social media, direct mail, game tickets, and souvenirs and throughout the new Dodger Stadium. The updated brand look and tagline signified the start of what would be another winning season and were integral to all Dodgers marketing communications, in-stadium and all over Los Angeles, in English and Spanish.

The redesign of the Lexus LS in 2013 also brought, for the first time, the first LS spot marketed specifically to the Black community. I had the opportunity to work on the broadcast production as well as lead the art direction for the print.

Client: Lexus
Agency: Walton Isaacson
CD: Diallo Marvel
ACD: Cenon Advincula
CW: Pardé Bridgett